Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. For over 100 years, the brand has have stayed true to this mission, promoting excellence and creativity with a deep-rooted respect for craftsmanship. As a true manufacture d'horlogerie, Citizen has a comprehensive and vertically integrated manufacturing process that extends from creating a watch’s individual components to its final assembly.
Citizen advocates the philosophy Better Starts Now searching for and accomplishing goals that better our lives. As a citizen of the world, they bear the responsibility to help cultivate positive change and on-going evolution to their craft. To that point, for over four decades Citizen has pushed the boundaries of Eco-Drive, their proprietary award-winning technology, delivering an accessible range of timepieces with the substance citizens demand.