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Citizen Plans Media Blitz Around Purposeful Power Campaign

Citizen is debuting a new brand campaign, a limited-edition watch, and a hashtag-focused fundraiser as a reminder to millennials and eco-minded consumers that it sees sustainability as more than a buzzword...

...The campaign rollout also includes an Instagram hashtag promo aimed at raising funds for a cause Citizen has long supported: solar power. When people share moments with the hashtag #mylight to the watchmaker’s Instagram account, Citizen will donate $5 to its partner Everybody Solar. The goal is to fully fund a solar-installation project in spring 2022, Citizen said in a statement.

 

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